Arzoo Azad



My artistic practice is deeply personal and rooted in my own lived experiences which enables me to infuse my work with authenticity, empathy, and a profound connection to the subject matter. Through my practice, I seek to channel my own emotions, observations, and insights into thought-provoking and evocative pieces that others who have shared similar experiences can resonate with. My artistic approach is rooted in the belief that art possesses a transformative power capable of evoking emotions, challenging perceptions and societal norms, inspiring change, raising awareness, and initiating conversations.

Currently, I am working with shared female experiences in South Asian Societies, while thinking about the power dynamics in relation to gendered violence/abuse, the male gaze, and the generational practices (curses as I like to call them) in South Asian societies that support and strengthen patriarchal structures. These generational ‘curses’ are ‘bestowed’ upon us by our ancestors, and reinforced through gender roles and patriarchal structures that romanticize the suffering and oppression of women in societies. My practice is a commentary on these gender-biased, unhealthy structures and the sad reality of South Asian societies that strip women of their rights, identity, and sense of security. 
By harnessing my practice, I endeavour to make meaningful contributions toward addressing these important social issues and hope to encourage South Asian societies to prioritize women’s well-being and rights as a human. Through my visuals, I aspire to be able to dismantle patriarchal structures and aid women to change and reclaim their own narratives, identity, and body.

My practice consists of using found imagery or first-hand photographs, which I photomontage digitally and play with the visual until satisfied. I then further transform it from digital medium to analogue techniques. By using found imagery, as mentioned above, I am trying to comment and hopefully change the narratives for women that aided this mistreatment, dehumanization, and objectification of women. My visuals are sometimes based on a narrative approach, addressing different issues and examples of shared female experiences. To comment on the suppression of women, I sometimes resort to humour and sarcasm by either physically reversing the roles, or by literally putting women in the position of subjugation and positions that are imposed on women in South Asian societies. My visuals are intentionally literal to capture a true depiction of a woman’s reality in South Asian societies, which can be disturbing. I have a direct visual language to raise awareness and evoke understanding and empathy.